The Data Driven Newsroom: Measure Your Impact and the Media Metrics Revolution
Media measurement is still reserved to specialists and very few editors know how to take advantage of the new flow of data provided by users and new platforms. From media measurement to media impact, a newsroom can learn how to modify and improve storytelling methods and user engagement. The goal of this session is to show that measurement - going beyond metrics and analytics - is key to innovation and sustainable journalism.
Head of Strategic Partnership, Gates Foundation
Business Innovations Manager, Les Echos
Tony Haile is Chief Executive Officer of Chartbeat, the real-time data science and analytics company that works with over 4,000 media companies including 80% of the top publishers in the US and in more than 35 countries around the world to help them understand how people interact with their content and ads. Over the last five years, Tony has led Chartbeat from two guys around one desk to a 50+ person company with clients like CNN, The New York... Read More →
Friday June 13, 2014 5:00pm - 5:40pm
Attendance numbers do not account for private attendees. Get there early!
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