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Chartbeat measures and monetizes people’s second-by-second attention on the web. We work with the world’s top publishers to develop loyal, returning audiences and help their business teams monetize that audience. We’ve long believed the web needs the right metrics that value the right content. In this workshop, we will review the research that is the basis for the attention web, followed by a walk through of how Chartbeat products help publishers take advantage of the attention web’s metrics to boost return visits and build loyalty across platforms (including mobile) and formats (including video). We will also be taking a look at the Chartbeat for Ad Sales platform that helps publishers’ display and native teams plan, pitch, and prove the worth of the engagement their ad campaigns receive.
*45 minute Masterclass adjacent to the main stage in Aula 2